What to Look for in an Online Marketing Agency

As we are all aware online marketing for business is at a constant growth and is something many businesses and organisations are turning to. In order to improve your online visibility it is important that the right Internet Marketing Agency is chosen. In this article I will be highlighting some of the services you should be expecting as well as things to be looking out for when choosing the right agency to work with.

Industry Experience

This has to be one of the first things you check, your chosen company should be able to demonstrate a good level of experience and industry knowledge, we would always recommend to see previous work carried out and ask for references so that you could contact a few of these to ensure the work was completed by them and get a feel for the type of relationships they have with their clients.

SEO Advice

SEO advice is an important part of a SEO services provider, a good SEO agency will provide you with the best SEO advice and advise where they can. The advice should always be tailored to your industry this may require competitor analysis or research being carried out how ever a good agency will always be able to provide this. With such an evolving industry the ability to stay a head comes from research and evolving with the change.

Getting the right strategy

Some agencies tend to be very sales driven and their primary goals are to bring in the new business this can lead to being miss-sold and the correct strategy not being created for your business. It is always good to have your main aims laid out at the start and make sure these are realistic from both parties. The last thing you want here is an agency telling you that they are going to get you number one position for “Loans” in a week with a brand new site Sommerseo and on a low budget.


Vitally important for any long term relationships to form between the client and the agency is communication. Yes you may get your monthly ranking reports but for many companies this is just an automated report that is scheduled once a month you want more than that. Look for things such newsletters of updates and new services, face to face meetings regular telephone calls and emails.